Why Project FoMo exists – The story behind the mission

If you’ve followed Kalorist, you already know how deeply I care about evidence-based nutrition and sustainable fitness. What you may not fully know yet is how Project FoMo came into being, what pushed Sameet Khan and me to build a community coaching program from the ground up. This is our “why.”

The Roots: Our journeys, cracks & calling

From my side:

  • Before Kalorist, I faced serious health challenges (including battling cancer) that forced me to rethink everything I believed about fitness, body, energy, and how fragile life is. The Friday Times
  • Coaching others, I realized that many were stuck in cycles: one diet fails, they feel broken, then they try something else. But what they really needed was freedom, understanding, and tools to sustain results in real life.
  • I earned a Level 5 Diploma in Advanced Nutrition Science (MNU) and poured years into refining an approach grounded in science but alive to people’s real lives. LinkedIn+2F6S+2

From Sameet’s side:

  • Sameet has been deeply passionate about making fat loss and nutrition simple, not miserable. He has built credibility and presence as an online coach and nutritionist. Instagram+1
  • As Head Coach at Project FoMo, his role is central: translating complex science into doable steps and leading by example. F6S

When we connected, we realized we shared more than a methodology, we shared a vision: a coaching model built not on ego or perfection, but on empathy, science, habit, and community.

What makes FoMo different

When we launched Project FoMo, we wanted to solve problems we ourselves had been frustrated by:

  1. Diets that feel like punishment
    Many programs require giving up your favorite foods, forbidding social meals, or sticking to rigid rules. We wanted something different: flexibility, inclusion, and a way to live and eat in your real life.
  2. Cookie-cutter, non-customized solutions
    It was common to see one-size-fits-all plans. But bodies, lifestyles, preferences, and histories vary. With FoMo, we build the framework, but adapt it to you.
  3. No real accountability or support
    In many coaching models, after you join, you’re largely on your own. We wanted live check-ins, continuous adjustments, and a human presence, not just content.
  4. Short-term fixes vs life-long freedom
    We don’t aim to be your coach forever. We aim to help you internalize habits, develop trust with your own body and food, and eventually make decisions independently.
  5. Mindset & internal work
    Fitness isn’t just physical change, what you believe about yourself, food, movement matters deeply. Limiting beliefs, guilt, or the “all-or-nothing” trap often sabotage results more than nutrition itself.

How It’s Happening – What We Do in FoMo

  • Live Check-ins & Q&A sessions so we hear directly from you, troubleshoot, clear confusion, shift mindset, and create connection
  • Nutrition and training frameworks tailored per person (not generic templates)
  • Habit-based work, incremental shifts that stack up
  • Community conversations, you’re not alone. Members uplift each other, share wins and struggles
  • Ongoing iterating & feedback loops, we adapt, we evolve. We learn what works and what doesn’t with you

The Mission: Freedom Over Fixing

At the heart of Project FoMo is this simple belief:

We don’t want you to rely on us forever. We want you to outgrow us. We want you to become your own best coach.

We do this so that each person who joins doesn’t just lose weight – they reprogram how they relate to food, movement, and their body – in a way that lasts, without shame or guilt.

If you are reading this and resonating – you’re welcome to explore FoMo Community Coaching with us. We’d be honored to have you as part of a community built on respect, realness, accountability, and deep care.

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